Proton Car is the national car brand of Malaysia. The brand was established in the early 1980’s at the behest of the Malaysian government, and later reverted to semi-private ownership under DRB Hicom. Zhejiang Geely Holding Group purchased 49.9% of Proton Cars.
Proton was born in Malaysia, but quickly became a recognized global brand with exports across Europe, South East Asia, Latin America and Russia.
In May 2017, Zhejiang Geely Holding Group and DRB-Hicom signed a deal that will see Zhejiang Geely Holding Group buy a 49.9% stake in Proton Cars. Under this deal, Geely Holding Group is committed to seeing a full revival of Proton Cars to being the number one Malaysian domestic brand and the leading brand in South East Asia.