‘For the Drivers’ – 5 Minutes with Matt Windle, Executive Director, Engineering
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When Ordinary People Become Extraordinary: Tales from the Front Line During the Epidemic
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The Tiger is Free – Ten Years of Volvo and Geely Holding
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Keeping Geely People Safe
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Welcome to Geely Stories

Geely Stories is a place where we tell the stories found from throughout the Geely family about those that surround us, our inspiration, our influences, our culture, our technologies, and of course our people.

Geely Stories
‘For the Drivers’ – 5 Minutes with Matt Windle, Executive Director, Engineering

The announcement of its ‘Vision80’ strategy has revealed Lotus’s ambitions for the future. We spoke with Matt Windle, the Executive Director of Engineering about what Lotus means to him and the future journey of the brand.

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Geely Stories, Zhejiang Geely Holding Group, 浙江吉利控股集团
When Ordinary People Become Extraordinary: Tales from the Front Line During the Epidemic

In 2020, with the outbreak of the new Coronavirus in Wuhan, a huge number of front-line staff fearlessly sprung to action without a thought of person gain - to protect the people they would remain fearless in the face of death.

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Geely Stories
The Tiger is Free – Ten Years of Volvo and Geely Holding

Geely’s acquisition of Volvo almost 10 years ago seemed to some to be an unlikely coupling but turned out to be a match made in heaven. Let’s take a look a back at how Geely proved naysayers wrong and ‘freed the tiger’.

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Geely Stories
Keeping Geely People Safe

Coronavirus has gone from being a local topic, to regional to a national topic – and remains the sole topic at Geely Holding where over 6000 people work in the Group’s global headquarters in Hangzhou, China. To date, Geely has returned to full production with no cases of Coronavirus within Geely showcasing that despite strict measures in place we are working hard to stem the spread of the virus.

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Geely Stories
The Tiger Roars Again

The Malaysian tiger – PROTON – has found a new confidence in its roar over the past two years. Once the pride of Malaysia, the brand fell on hard times after the Asian Financial Crisis and struggled until Geely was selected as its new strategic partner in 2017. Today as part of the Geely family, the Malaysian Tiger is regaining its strength and heading to new heights. 2020 is set to become a record year as PROTON reaches its 35th birthday, and the joint Geely-PROTON plan comes into full swing.

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Geely Stories
Visions of Inspiration – The Women Empowering Geely

They inspire us, they empower us. Today on International Women's Day we celebrate those who are inspiring a new generation of female leadership within Geely.

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Geely Stories
Fu Gong Diaries

Fu Gong – the word that every China based employee was waiting to hear after the extended Chinese New Year. When Coronavirus first appeared in China in mid-January 2020 only a few people would realise that the virus would impact Chinese New Year and Geely’s return to work.

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Geely Stories
Uni3 by Geely – a Peek Behind the Scene of Northern Europe’s Automotive Hub

The Geely Innovation Center in Gothenburg, Sweden, has just opened its first building in what is to become the Uni3 by Geely Campus in 2021 and will eventually be composed of five buildings in a small dedicated cluster. Read about why Geely invested in the Gothenburg region, the thinking behind the campus, and get insight into some of the personal views of Li Shufu, founder and chairman of Zhejiang Geely Holding Group.

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Geely Stories
Lotus Seventy Years and Beyond

It's one of the most recognised names in sports and racing cars. Throughout its seventy year history, the brand stayed true to its roots. Now a part of the Geely family, Lotus looks ahead to the next seventy years.

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Geely Stories
It Takes a Family

During Chinese New Year when the vast majority of Chinese families are busy gathering to celebrate the new year, Geely’s global family came together for one of its most ambitious projects to date – a global procurement program to source medical materials to fight the Coronavirus that is sweeping China.

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Geely Stories
Everyday Heroes – Diaries from Wuhan

On the front lines of the preventing and controlling the coronavirus epidemic in Wuhan are not only the doctors and nurses in the hospital, there are also the volunteer drivers in the CaoCao emergency epidemic prevention and control fleet. Doing their part to help their hometown fight the epidemic, the drivers of the emergency fleet hold themselves at the ready 24 hours a day in order to provide free mobility services to their communities.

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Geely Stories
Electric Cab Change – A Driver Delight

A London black cab driver’s delight with his new electric mount. After launching two years ago, we talk with a London cabbie to hear about his experience with his electric London taxi.

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Geely Stories
Raising Global Design Talents

When the partnership between Geely and PROTON was forged, many wondered the degree to which their daily operations will be affected and how they will be integrated into the larger Geely network. Luckily for PROTON, Geely Executive Vice President of Design, Peter Horbury, prefers to play the role of a guide, nurturing PROTON Design to be all that they could be, with the ultimate aim of taking Malaysian design to the global stage.

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Geely Stories
The Foundation of a Global Enterprise, Creating a Global Architecture

Demystifying Geely’s global development, we talk to CEO of CEVT China Euro Vehicle Technology, a global innovation centre for Geely and the birthplace of the Compact Modular Architecture.

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Super Computers and CAE: The Secret to Geely Speed

Unveiling some of the secrets behind Geely's development speed are Computer Aided Engineering (CAE) experts from CEVT; Sofia Ore, Dag Thuvesen and Anders Werner. In this article they talk about how through the innovative use of super computers and virtual reality, they were able to substantially shorten the lead time in the development process of vehicles within the Geely family.

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Geely Stories
Designing A New Identity for PROTON

Since partnering with Geely, PROTON Design has become part of a global network of studio. With access to more resources than ever, PROTON design chief, Azlan Othman has been entrusted with the task of crafting PROTON's new visual identity, while maintaining the brand's Malaysian heritage.

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Geely Stories
The Geely World of Methanol

Rich in coal, poor in oil, and low on gas, that’s the situation for China today. While burning raw coal is extremely unsustainable, converted into methanol, it becomes a potent clean storage of energy and fuel.  Exploring ways of building a more sustainable mobility ecosystem, Geely has become a leader in methanol fuel technology.

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Geely Stories
A Perfect Match: How Suppliers Benefited From The Geely-PROTON Partnership

Geely's involvement in Malaysia has not only been brand deep through PROTON. The partnership between the two has extended beyond the brand, down to PROTON's suppliers transforming the entire Malaysian automotive manufacturing ecosystem.

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Geely Stories
Li Shufu Education Dream

In 1997, before entering the automotive industry, Geely founded a school. At the time, there was an extreme scarcity of automotive talents in China. If China’s domestic automotive industry had any chance of succeeding, it would need a strong talented workforce to support it.

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Geely Motorsports, Geely Stories
Driving Home the Advantage

At the first event of the season Muller’s Cyan Racing teammate Thed Bjork made motor racing history with the first victory for a Chinese made vehicle in a global motorsport event. On ‘home turf’ so to speak the pressure was on for Cyan Racing to match the Marrakesh achievement.

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Geely Stories
Under the Green Shade, The Saplings Grow

The Green Shade School is like a big tree sheltering budding saplings. Under the shade, these saplings are protected until they're ready to sprout and grow. Helping them along the way, Geely is giving them a bit of "Timely Rain." Since 2017, Geely Holding Group's Li Shufu Public Welfare Foundation has been donating to the school, supporting over 150 girls complete high school.

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Geely Stories
Verification in VR Saving Time and Improving Efficiency

When the ergonomics department at CEVT lacked physical prototypes, they turned to VR and managed to complete a full pilot review in just a few weeks, find out how.

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Geely Stories
Geely: Through Malaysian Eyes

In the early months of 2017, Malaysians woke up to the news that our national carmaker, PROTON, was seeking a foreign strategic partner. Of the three shortlisted candidates, two were established European carmakers while the other was a mysterious Chinese brand that most of us that don’t follow the automotive industry didn’t know anything about.

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Geely Stories
Coventry: Design First

Why Coventry and Geely Design UK are the perfect fit and can benefit from one another

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Geely Stories
The Spirit of the Craftsman

From a single touch he can feel the difference down to the micrometer. Lu Rongliang has been dealing with automotive molds for nearly 30 years. Technical problems that 40-year technical experts from Japan couldn’t figure out, Lu Rongliang solved in two weeks. Processes that industry leaders thought were impossible, Lu Rongliang perfected. How did he become the master of such godly skill?

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Geely Stories
Lotus: The Living One

“It was too much of an opportunity to turn down. It got me back into automotive, with solid backing and a famous brand” says new Lotus Cars CEO Phil Popham. Under Popham, renown British sports car brand Lotus is undergoing a revitalization. At the launch of Lotus's and the world's first pure electric British hypercar, Evija we chat with Phil to see how things are going.

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Geely Stories
Two Years of Geely and Proton: How the Unlikely Couple have Blossomed

It was just over two years ago on 23rd June, 2017, Zhejiang Geely Holding Group signed a definitive agreement with DRB-HICOM of Malaysia to acquire 49.9% of Malaysia’s national car brand, PROTON. The partnership has just had its second anniversary of its flash marriage in Kuala Lumpur. While two years may be a short time, the two partner have made huge strides in working together, paving the way for further success as PROTON aims to deliver on its 10-year plan – to be the number one car brand in Malaysia and top three in the wider ASEAN region.

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Geely Stories
Geely’s Speed on the World Stage

A giant leap forward was achieved for China’s auto manufacturing and motorsports with single victory in a single race. The Lynk & Co Cyan Racing team WTCR victory at Marrakech becomes a new milestone in automotive history with the first Made in China vehicle to win in a global motorsport race.

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Geely Stories
Five Minutes with Dr. Li

PROTON is a company in a hurry to go places and that mindset is embodied by its energetic Chief Executive Office, Dr. Li Chunrong. It’s been 18 months since his arrival at PROTON and vast changes are evident for all to see ranging from a flatter management structure to much-needed improvements at the cafeteria. To get a better understanding of how he has achieved so much in a short space of time, Geely Stories took five minutes of his time to ask Dr. Li about his Malaysian adventure.

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Geely Stories
Where do you start when all you have is a vision?

How do you turn an idea into a physical object and how do you design without guidelines, strategy documents, marketing plans or demographic information? Just over five years ago, we were faced with a unique opportunity.

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Geely Stories
Geely’s UK Commitment

British manufacturing benefits from Geely’s forward looking international thinking

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Geely Stories
A New Start

Two workers one a veteran and the other new reflect on working on the newly revitalised London taxi

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