Coventry: Design First
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The Spirit of the Craftsman
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Lotus: The Living One
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Two Years of Geely and Proton: How the Unlikely Couple have Blossomed
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Welcome to Geely Stories

Geely Stories is a place where we tell the stories found from throughout the Geely family about those that surround us, our inspiration, our influences, our culture, our technologies, and of course our people.

Coventry: Design First

Why Coventry and Geely Design UK are the perfect fit and can benefit from one another

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Geely Stories
The Spirit of the Craftsman

From a single touch he can feel the difference down to the micrometer. Lu Rongliang has been dealing with automotive molds for nearly 30 years. Technical problems that 40-year technical experts from Japan couldn’t figure out, Lu Rongliang solved in two weeks. Processes that industry leaders thought were impossible, Lu Rongliang perfected. How did he become the master of such godly skill?

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Geely Stories
Lotus: The Living One

“It was too much of an opportunity to turn down. It got me back into automotive, with solid backing and a famous brand” says new Lotus Cars CEO Phil Popham. Under Popham, renown British sports car brand Lotus is undergoing a revitalization. At the launch of Lotus's and the world's first pure electric British hypercar, Evija we chat with Phil to see how things are going.

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Geely Stories
Two Years of Geely and Proton: How the Unlikely Couple have Blossomed

It was just over two years ago on 23rd June, 2017, Zhejiang Geely Holding Group signed a definitive agreement with DRB-HICOM of Malaysia to acquire 49.9% of Malaysia’s national car brand, PROTON. The partnership has just had its second anniversary of its flash marriage in Kuala Lumpur. While two years may be a short time, the two partner have made huge strides in working together, paving the way for further success as PROTON aims to deliver on its 10-year plan – to be the number one car brand in Malaysia and top three in the wider ASEAN region.

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Geely Stories
Geely’s Speed on the World Stage

A giant leap forward was achieved for China’s auto manufacturing and motorsports with single victory in a single race. The Lynk & Co Cyan Racing team WTCR victory at Marrakech becomes a new milestone in automotive history with the first Made in China vehicle to win in a global motorsport race.

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Geely Stories
Five Minutes with Dr. Li

PROTON is a company in a hurry to go places and that mindset is embodied by its energetic Chief Executive Office, Dr. Li Chunrong. It’s been 18 months since his arrival at PROTON and vast changes are evident for all to see ranging from a flatter management structure to much-needed improvements at the cafeteria. To get a better understanding of how he has achieved so much in a short space of time, Geely Stories took five minutes of his time to ask Dr. Li about his Malaysian adventure.

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Geely Stories
Where do you start when all you have is a vision?

How do you turn an idea into a physical object and how do you design without guidelines, strategy documents, marketing plans or demographic information? Just over five years ago, we were faced with a unique opportunity.

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Geely Stories
Geely’s UK Commitment

British manufacturing benefits from Geely’s forward looking international thinking

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Geely Stories
A New Start

Two workers one a veteran and the other new reflect on working on the newly revitalised London taxi

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