Welcome to Geely Stories
Geely Stories is a place where we tell the stories found from throughout the Geely family about those that surround us, our inspiration, our influences, our culture, our technologies, and of course our people.
This month PROTON celebrates its 35th year anniversary. But how did PROTON become a national treasure? We learn more about the plan behind the brand’s formation and its long-lasting impact on the country.
What happens when you combine the resources of two giants? You get a premium ride-hailing app ready to disrupt an industry.
Volvo Cars’ move to use trains to transport its cars instead of trucks has led to huge reductions in emission in the life-cycle of its vehicles.
Earlier this year calls for help were met with calls to action by Geely Holdings’ medical supply task force, as they left New Year's celebrations to help source medical supplies for those in need.
We speak with Lynk & CO about how to create a brand that resonates with the younger generation and develops alongside the young consumer market.
The team’s adoption of Ansys SPEOS software has allowed them to produce better results, quicker than ever before, reducing exterior lighting concept development time by 80%.
When maximum performance is your goal everything must be considered, right down to the smallest detail. The aerodynamics team of Lotus share what they did to the Evija to give it unmatched performance.
While many parts of the world are still in the grips of the virus, other parts are slowly recovering, allowing for the return of employees to the workplace. In Malaysia, diligent efforts by the team at PROTON have allowed for the return of employees to a ‘new normal’.
How have in-car systems developed over the last few years, where are they now and where are they headed in the future? We speak with Shen ZiYu, CEO of ECAR-X, who shares all.
Nestled away somewhere inside America’s Golden State is Geely Design California. Here, a growing, multi-national team of designers plays an integral part in the larger Geely Design network.
What do you get when you combine automotive and aviation expertise? One vehicle, two modes of travel. We spoke with Terrafugia on how it’s designed its vehicles to make the most of both the roads and the sky.
For many, Geely is a place for work and professional growth, but some have found much more...
Prestigious sports and performance brand, Lotus, takes customer service to the next level as it provides a truly bespoke car buying experience for its latest offering, the Evija.
Malaysian carmaker PROTON has gone through a series of logo changes since the launch of their first car in 1985. Aside from obvious changes in appearance, each logo has signified the start of a new era for the company in its development.
The new VI-grade driving simulator arriving at CEVT next spring allows changes to be made in less time than ever before, improving vehicle safety and driver experience and ensuring the group’s production of world-class cars.
Geely’s new video series has arrived! The inaugural episode of Carpool Conversations is out, and we have started the series strong. In our first episode we speak with Guy Burgoyne, Design chief at Geely’s Shanghai Design Centre.
Last year, the Geely Design team in Shanghai upgraded their premises. Let’s look at how they created a work environment that is both high-tech and efficient, while keeping in line with Geely’s sustainability mission.
After having implemented strong remote working systems early, staff at CEVT were well prepared when they became faced with restrictions on movement.
Volocopter’s successful test flight last year showed the unlimited possibilities of air travel. We discussed the brand's foundation, the issues it faces and its future plans for creating urban air travel systems.
It was 35 years ago, in monsoon conditions, that a determined young Brazilian raced to his first Formula 1 victory and cemented his name in motorsport folklore.
Geely strives to push sustainability in all areas, including the manufacturing of its cars. This Earth Day, let’s take a look inside the plants to see how Geely makes its cars in a responsible way and with minimal environmental impact.
As the world is increasingly affected by COVID-19 ‘everyday heroes’ are appearing and putting their own safety on the line in order to help others. Amongst these are the people at PROTON, who have entered the battle to provide essential equipment and mobility solutions to frontline staff in their home country of Malaysia.
Now that Wuhan has been reopened to the world, its people are slowly beginning to return to an altogether new normality. Geely Auto’s showrooms in the city are back in business but not ‘as usual’, as they create a safe and welcoming shopping experience for their customers.
Can a small group of people make a difference on a global scale? On the Hetao plains of China, the persistence of three generations of indigenous people has proven that the answer to this question is a resounding ‘yes’. 'Planting a Seed of Hope', a short movie created by Geely Auto, takes us on the journey of their struggle in turning a barren landscape into a desert oasis.
In 2020, with the outbreak of the new Coronavirus in Wuhan, a huge number of front-line staff fearlessly sprung to action without a thought of person gain - to protect the people they would remain fearless in the face of death.
Geely’s acquisition of Volvo almost 10 years ago seemed to some to be an unlikely coupling but turned out to be a match made in heaven. Let’s take a look a back at how Geely proved naysayers wrong and ‘freed the tiger’.
Coronavirus has gone from being a local topic, to regional to a national topic – and remains the sole topic at Geely Holding where over 6000 people work in the Group’s global headquarters in Hangzhou, China. To date, Geely has returned to full production with no cases of Coronavirus within Geely showcasing that despite strict measures in place we are working hard to stem the spread of the virus.
The Malaysian tiger – PROTON – has found a new confidence in its roar over the past two years. Once the pride of Malaysia, the brand fell on hard times after the Asian Financial Crisis and struggled until Geely was selected as its new strategic partner in 2017. Today as part of the Geely family, the Malaysian Tiger is regaining its strength and heading to new heights. 2020 is set to become a record year as PROTON reaches its 35th birthday, and the joint Geely-PROTON plan comes into full swing.
They inspire us, they empower us. Today on International Women's Day we celebrate those who are inspiring a new generation of female leadership within Geely.
Fu Gong – the word that every China based employee was waiting to hear after the extended Chinese New Year. When Coronavirus first appeared in China in mid-January 2020 only a few people would realise that the virus would impact Chinese New Year and Geely’s return to work.
The Geely Innovation Center in Gothenburg, Sweden, has just opened its first building in what is to become the Uni3 by Geely Campus in 2021 and will eventually be composed of five buildings in a small dedicated cluster. Read about why Geely invested in the Gothenburg region, the thinking behind the campus, and get insight into some of the personal views of Li Shufu, founder and chairman of Zhejiang Geely Holding Group.
During Chinese New Year when the vast majority of Chinese families are busy gathering to celebrate the new year, Geely’s global family came together for one of its most ambitious projects to date – a global procurement program to source medical materials to fight the Coronavirus that is sweeping China.
On the front lines of the preventing and controlling the coronavirus epidemic in Wuhan are not only the doctors and nurses in the hospital, there are also the volunteer drivers in the CaoCao emergency epidemic prevention and control fleet. Doing their part to help their hometown fight the epidemic, the drivers of the emergency fleet hold themselves at the ready 24 hours a day in order to provide free mobility services to their communities.
When the partnership between Geely and PROTON was forged, many wondered the degree to which their daily operations will be affected and how they will be integrated into the larger Geely network. Luckily for PROTON, Geely Executive Vice President of Design, Peter Horbury, prefers to play the role of a guide, nurturing PROTON Design to be all that they could be, with the ultimate aim of taking Malaysian design to the global stage.
Demystifying Geely’s global development, we talk to CEO of CEVT China Euro Vehicle Technology, a global innovation centre for Geely and the birthplace of the Compact Modular Architecture.
Unveiling some of the secrets behind Geely's development speed are Computer Aided Engineering (CAE) experts from CEVT; Sofia Ore, Dag Thuvesen and Anders Werner. In this article they talk about how through the innovative use of super computers and virtual reality, they were able to substantially shorten the lead time in the development process of vehicles within the Geely family.
Since partnering with Geely, PROTON Design has become part of a global network of studio. With access to more resources than ever, PROTON design chief, Azlan Othman has been entrusted with the task of crafting PROTON's new visual identity, while maintaining the brand's Malaysian heritage.
Rich in coal, poor in oil, and low on gas, that’s the situation for China today. While burning raw coal is extremely unsustainable, converted into methanol, it becomes a potent clean storage of energy and fuel. Exploring ways of building a more sustainable mobility ecosystem, Geely has become a leader in methanol fuel technology.
Geely's involvement in Malaysia has not only been brand deep through PROTON. The partnership between the two has extended beyond the brand, down to PROTON's suppliers transforming the entire Malaysian automotive manufacturing ecosystem.
In 1997, before entering the automotive industry, Geely founded a school. At the time, there was an extreme scarcity of automotive talents in China. If China’s domestic automotive industry had any chance of succeeding, it would need a strong talented workforce to support it.
At the first event of the season Muller’s Cyan Racing teammate Thed Bjork made motor racing history with the first victory for a Chinese made vehicle in a global motorsport event. On ‘home turf’ so to speak the pressure was on for Cyan Racing to match the Marrakesh achievement.
The Green Shade School is like a big tree sheltering budding saplings. Under the shade, these saplings are protected until they're ready to sprout and grow. Helping them along the way, Geely is giving them a bit of "Timely Rain." Since 2017, Geely Holding Group's Li Shufu Public Welfare Foundation has been donating to the school, supporting over 150 girls complete high school.
When the ergonomics department at CEVT lacked physical prototypes, they turned to VR and managed to complete a full pilot review in just a few weeks, find out how.
In the early months of 2017, Malaysians woke up to the news that our national carmaker, PROTON, was seeking a foreign strategic partner. Of the three shortlisted candidates, two were established European carmakers while the other was a mysterious Chinese brand that most of us that don’t follow the automotive industry didn’t know anything about.
From a single touch he can feel the difference down to the micrometer. Lu Rongliang has been dealing with automotive molds for nearly 30 years. Technical problems that 40-year technical experts from Japan couldn’t figure out, Lu Rongliang solved in two weeks. Processes that industry leaders thought were impossible, Lu Rongliang perfected. How did he become the master of such godly skill?
“It was too much of an opportunity to turn down. It got me back into automotive, with solid backing and a famous brand” says new Lotus Cars CEO Phil Popham. Under Popham, renown British sports car brand Lotus is undergoing a revitalization. At the launch of Lotus's and the world's first pure electric British hypercar, Evija we chat with Phil to see how things are going.
It was just over two years ago on 23rd June, 2017, Zhejiang Geely Holding Group signed a definitive agreement with DRB-HICOM of Malaysia to acquire 49.9% of Malaysia’s national car brand, PROTON. The partnership has just had its second anniversary of its flash marriage in Kuala Lumpur. While two years may be a short time, the two partner have made huge strides in working together, paving the way for further success as PROTON aims to deliver on its 10-year plan – to be the number one car brand in Malaysia and top three in the wider ASEAN region.
A giant leap forward was achieved for China’s auto manufacturing and motorsports with single victory in a single race. The Lynk & Co Cyan Racing team WTCR victory at Marrakech becomes a new milestone in automotive history with the first Made in China vehicle to win in a global motorsport race.
PROTON is a company in a hurry to go places and that mindset is embodied by its energetic Chief Executive Office, Dr. Li Chunrong. It’s been 18 months since his arrival at PROTON and vast changes are evident for all to see ranging from a flatter management structure to much-needed improvements at the cafeteria. To get a better understanding of how he has achieved so much in a short space of time, Geely Stories took five minutes of his time to ask Dr. Li about his Malaysian adventure.