Fuelling Change in Motorsports
We speak with Ida Strømsaas of Cyan Racing about her decision to become a mechanic, what it’s like working as a female in this field, as well as some of the more memorable events of this year’s WTCR.
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Dive into the Heart of Geely’s 1.5TD
Taking a look at Geely’s newest engine family we talk to Dr. Håkan Sandquist, Geely’s Director of Powertrain Strategy at CEVT.
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Designs from the Future of Mobility, Today
What will future innovations in mobility look like? What problems will they solve? Lynk & Co’s innovation competition, held earlier this year, gave students a chance at sharing their sustainable mobility solutions. Here are the top entries.
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“Hi Proton” – Preparing In-car Voice Assistants for Malaysia
After its success in the domestic Chinese market, the connectivity application known as GKUI has been localised by PROTON to serve the Malaysian market, marking both its first appearance outside of China and in English.
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Welcome to Geely Stories

Geely Stories is a place where we tell the stories found from throughout the Geely family about those that surround us, our inspiration, our influences, our culture, our technologies, and of course our people.

Geely Stories, LYNK & CO
Designs from the Future of Mobility, Today

What will future innovations in mobility look like? What problems will they solve? Lynk & Co's innovation competition, held earlier this year, gave students a chance at sharing their sustainable mobility solutions. Here are the top entries.

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Geely Motorsports, Geely Stories, Zhejiang Geely Holding Group
Fuelling Change in Motorsports

We speak with Ida Strømsaas of Cyan Racing about her decision to become a mechanic, what it’s like working as a female in this field, as well as some of the more memorable events of this year’s WTCR.

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Geely Group, Geely Motorsports, Geely Stories
United by a Passion for Motorsports

As this year’s Geely Super Cup comes to a close, we hear the stories of some of the participants who gave it their all to make it to the final.

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Geely Design, Geely Stories
Creating Cars for the Entire World, the Geely Design Team

As a team responsible for creating cars for the globe, we spoke to the people at the Geely Design Centre in Shanghai to find out more about how diversity is encouraged in their team, and what it adds to the final product: cars suitable for a global audience.

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Geely Stories, PROTON
“Hi Proton” – Preparing In-car Voice Assistants for Malaysia

After its success in the domestic Chinese market, the connectivity application known as GKUI has been localised by PROTON to serve the Malaysian market, marking both its first appearance outside of China and in English.

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Geely Motorsports, Geely Stories, Zhejiang Geely Holding Group
Utah Motorsports Campus: a Haven for Motorsports

We hear more about the Group’s racing facility in the United States, the Utah Motorsports Campus, and about its rich motorsports pedigree and history.

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Geely Auto Group, LYNK & CO, Polestar, Zhejiang Geely Holding Group
Your Personal Tour of Geely Group at the Beijing Auto Show

As this year’s Beijing Auto Show draws to a close, let’s looks back at the brands, the cars and the news from Geely Group.

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Geely Auto Group, Geely Group, Geely Stories, Volvo Car Group
Dive into the Heart of Our 1.5TD

Taking a look at Geely’s newest engine family we talk to Dr. Håkan Sandquist, Geely’s Director of Powertrain Strategy at CEVT.

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Geely Stories, LYNK & CO, Zhejiang Geely Holding Group
Designing a Brand’s Iconic First Vehicle

Coming up with the perfect car design isn’t easy – you just have to jump in and get started! We hear the story behind the design process of Lynk & Co’s first car, the 01, and the adventure of designing cars for a new brand.

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Geely Stories, Zhejiang Geely Holding Group
The 60s, Reimagined with Cyan Racing

The Volvo P1800 played a big part in 1960s pop culture. Now, it has been reimagined by the Cyan Racing Team with the best of present-day engineering, while remaining true to the original.

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Geely Stories, Zhejiang Geely Holding Group
Living with an Electric Vehicle (and Why You Should Try It)

While many morally agree with the concept of EVs, constraints related to pricing, engineering and infrastructure have served as a deterrent in the past. Now, in the year 2020, we look into the reality of living with an EV.

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Geely Motorsports, Geely Stories, Zhejiang Geely Holding Group
Geely Unfold: The Story of Geely Group Motorsports

We learn more about Geely Group's past, present, and future endeavors in motorsport.

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StarRides, Zhejiang Geely Holding Group
The Road to Becoming a StarRides Chauffeur

StarRides' Chauffeur 'boot camp' creates industry-leading drivers capable of realizing the brand's maxim of "The best in motion".

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Geely Stories, Geespace, Zhejiang Geely Holding Group
Carpool Conversations: David McIntyre, Regional Director of Lotus

How does Lotus attract drivers in new markets like Asia? We find out more from the Regional Director for China and APAC about how the brand wins over car enthusiasts around the world.

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Geely Stories, PROTON, Zhejiang Geely Holding Group
Making a Car Ready for Malaysia: The Tropicalisation of the X70

What does it mean to 'tropicalise' a car? It takes a lot to ensure any car is suitable for the local market, especially a country that is ‘hot all year with plenty of rain’. We look at how Proton made the X70 perfectly suited to Malaysia.

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Geely Auto Group, Geometry, Zhejiang Geely Holding Group
The Rise of the EV in China

The Chinese market has taken to electric vehicles quickly, and in doing so has become the largest market for EVs in the world. We learn more about this rapid transformation.

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Polestar, Zhejiang Geely Holding Group
Redefining the Customer Car Buying Experience

Through the use of its ‘Spaces’, Polestar is bringing the customer experience to a new level, while at the same time pushing its sustainability mission.

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Geely Stories, Zhejiang Geely Holding Group
Geely and Volvo’s Luqiao Super Factory

What happens when two powerful, but unique brands come together in the pursuit of a common goal?

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Geely Stories
Culture Bites: Wan Hu, the Ancient Chinese Rocket Man

Legend tells of a man who tried to reach space with nothing but a bamboo chair and a pile of fireworks...

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Geely Stories, Volvo Car Group, Zhejiang Geely Holding Group
VIDEO: Volvo and Geely, 10 Years in Numbers

Since 2010, Volvo Cars has gone from strength to strength. On the 10-year anniversary of Volvo's official entrance in to the Geely family, we take a look at the numbers from the last 10 years of progress.

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Geely Auto Group, LYNK & CO, Polestar, Volvo Car Group, Zhejiang Geely Holding Group
Material Matters

How can we make truly future-friendly vehicles? Geely is playing an important part in minimising its environmental impact wherever possible, including in the materials that are used.

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Geely Auto Group, Geely Stories, Geometry, Zhejiang Geely Holding Group
Geely Unfold Episode 4: Creating EVs of the Future

Join us for a deep dive into the EV market, the challenges faced by the major players, and where the industry is headed.

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Geely Stories, Geespace, Zhejiang Geely Holding Group
Carpool Conversations Episode 3: Mr. Gao Hong, President of Polestar China

This episode we speak with Mr. Gao Hong, President of Polestar China, about the Polestar 2 and how the brand takes a different approach to the buying experience.

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Geely Technology Group, Geespace, Zhejiang Geely Holding Group
The Battle for Low Orbit: 5 MINUTES WITH Geespace

Geely, through its technology group subsidiary Geespace, has entered into the battle for low orbit. We spoke to Geespace about why it's launching satellites and how the additional technology will shape mobility in the future.

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Geely Stories
Culture Bites: The Legendary Bridge Builder, Mao Yi Sheng

Dr. Mao Yi Sheng played a crucial role in Chinese structural engineering. Today his bridges connect people throughout the country, including in Geely’s Headquarter city of Hangzhou, China.

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Geely Design, Geely Stories
The Creator of Icons

“If you don’t define yourself, you will be defined by others.” For nearly half a century, one man has helped to develop the distinctive identities of world renowned auto brands. Peter Horbury, Executive Vice President of Design at Geely Auto Group has been reinventing the identity of Geely Auto and its family of brands since 2011.

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Geely Stories, PROTON, Zhejiang Geely Holding Group
How PROTON Won the Hearts of the Malaysian People

This month PROTON celebrates its 35th year anniversary. But how did PROTON become a national treasure? We learn more about the plan behind the brand’s formation and its long-lasting impact on the country.

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StarRides, Zhejiang Geely Holding Group
The Best of Both Worlds: Geely and Daimler’s StarRides

What happens when you combine the resources of two giants? You get a premium ride-hailing app ready to disrupt an industry.

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Geely Stories, Volvo Car Group, Zhejiang Geely Holding Group
Making Big Reductions to Emissions, One Step at a Time

Volvo Cars’ move to use trains to transport its cars instead of trucks has led to huge reductions in emission in the life-cycle of its vehicles.

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Geely Motorsports, Geely Stories, Zhejiang Geely Holding Group
The Rise of E-motorsports in China

This year, the Geely Super Cup went online, giving motorsports fans and wannabe race drivers their chance at becoming a motorsports champion.

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Geely Stories, Zhejiang Geely Holding Group
Using Determination, Teamwork and Compassion to Make a Difference

Earlier this year calls for help were met with calls to action by Geely Holdings’ medical supply task force, as they left New Year's celebrations to help source medical supplies for those in need.

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Geely Stories, LYNK & CO, Zhejiang Geely Holding Group
Geely Unfold Episode 3: Lynk & Co, a Brand Growing with the New Generation

We speak with Lynk & CO about how to create a brand that resonates with the younger generation and develops alongside the young consumer market.

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Geely Stories, Zhejiang Geely Holding Group
Geely and PROTON – 3 Years and Going Strong

At the 3-year anniversary of PROTON and Geely, we speak to the people involved to see how the collaboration with Geely has helped the car brand’s development since their cooperation began in 2017.

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Geely Stories, Zhejiang Geely Holding Group
ON THE ROAD: From Rush Hour to Sleepy Rural Life

In stark contrast to the pace of city life, rural China’s mountainous regions are the perfect place to spend a few hours and wind down.

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Geely Stories, Zhejiang Geely Holding Group
Celebrating the Fathers of Geely

This Father’s Day, we decided to dedicate some time to the hardworking fathers of Geely...

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CEVT, Geely Stories, Zhejiang Geely Holding Group
Using Cutting Edge Technology to Slash Product Development Time at CEVT

The team’s adoption of Ansys SPEOS software has allowed them to produce better results, quicker than ever before, reducing exterior lighting concept development time by 80%.

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Geely Stories, Lotus, Zhejiang Geely Holding Group
The Lotus Evija: a Fighter Jet in a World of Kites

When maximum performance is your goal everything must be considered, right down to the smallest detail. The aerodynamics team of Lotus share what they did to the Evija to give it unmatched performance.

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Geely Stories, Geespace, Zhejiang Geely Holding Group
Healthy Cars: the Cars of the Future

The world has changed, and we must all look for ways to maximise our safety. In the auto industry, Geely has taken the initiative to provide peace of mind to car drivers and passengers.

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Geely Stories, PROTON, Zhejiang Geely Holding Group
What Does the New Normal Look Like?

While many parts of the world are still in the grips of the virus, other parts are slowly recovering, allowing for the return of employees to the workplace. In Malaysia, diligent efforts by the team at PROTON have allowed for the return of employees to a ‘new normal’.

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Geely Stories, Geespace, Zhejiang Geely Holding Group
Carpool Conversations Episode 2: The Evolution of the In-Car System

How have in-car systems developed over the last few years, where are they now and where are they headed in the future? We speak with Shen ZiYu, CEO of ECAR-X, who shares all.

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Geely Stories, Geespace, Zhejiang Geely Holding Group
Space, the Next Frontier for Geely

The race for mobility solutions heats-up on the earth, Geely looks up and towards the future.

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Geely Design, Geely Stories, Zhejiang Geely Holding Group
Bringing Imaginations into Reality

On Children’s Day of this year Geely decided to do something extra special to encourage the imagination of the creative minds of the future.

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Geely Design, Geely Stories, Zhejiang Geely Holding Group
Sun, Sea and Sketches: California Dreaming with Geely Design

Nestled away somewhere inside America’s Golden State is Geely Design California. Here, a growing, multi-national team of designers plays an integral part in the larger Geely Design network.

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Geely Stories, Terrafugia, Zhejiang Geely Holding Group
5 MINUTES WITH: Kevin Colburn of Terrafugia

What do you get when you combine automotive and aviation expertise? One vehicle, two modes of travel. We spoke with Terrafugia on how it’s designed its vehicles to make the most of both the roads and the sky.

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Geely Stories, Zhejiang Geely Holding Group
ON THE ROAD: Reaching the Peak with the Lynk&Co 01

Life in urban megacities can sometimes get a bit much - sometimes we need an escape.

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Geely Stories, Zhejiang Geely Holding Group
From Geely to Happily Ever After – The Couples of Geely

For many, Geely is a place for work and professional growth, but some have found much more...

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Geely Stories, Lotus, Zhejiang Geely Holding Group
When Technology Meets Traditional British Bespoke Experience

Prestigious sports and performance brand, Lotus, takes customer service to the next level as it provides a truly bespoke car buying experience for its latest offering, the Evija.

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CEVT, Geely Stories, Zhejiang Geely Holding Group
The Evolution of a Logo at PROTON

Malaysian carmaker PROTON has gone through a series of logo changes since the launch of their first car in 1985. Aside from obvious changes in appearance, each logo has signified the start of a new era for the company in its development.

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CEVT, Geely Stories, Zhejiang Geely Holding Group
The CEVT Way: Simulating the Future

The new VI-grade driving simulator arriving at CEVT next spring allows changes to be made in less time than ever before, improving vehicle safety and driver experience and ensuring the group’s production of world-class cars.

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Geely Stories, Zhejiang Geely Holding Group
A Successful Businesswoman, a Loving Mother

Echo Zhao, Country head of Saxo Bank for China, shares with us how she managed to apply work skills at home to allow her both success in business, and in her role as a mother.

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Geely Stories, Zhejiang Geely Holding Group
Carpool Conversations Episode One Is Out!

Geely’s new video series has arrived! The inaugural episode of Carpool Conversations is out, and we have started the series strong. In our first episode we speak with Guy Burgoyne, Design chief at Geely’s Shanghai Design Centre.

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Geely Stories, Zhejiang Geely Holding Group
A Look Around Geely’s Shanghai Design Studio

Last year, the Geely Design team in Shanghai upgraded their premises. Let’s look at how they created a work environment that is both high-tech and efficient, while keeping in line with Geely’s sustainability mission.

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Geely Stories, Zhejiang Geely Holding Group
Creating an Effective Remote Work Environment at CEVT

After having implemented strong remote working systems early, staff at CEVT were well prepared when they became faced with restrictions on movement.

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Geely Stories, Zhejiang Geely Holding Group
FIVE MINUTES WITH: Jan-Hendrik Boelens, CTO of Volocopter

Volocopter’s successful test flight last year showed the unlimited possibilities of air travel. We discussed the brand's foundation, the issues it faces and its future plans for creating urban air travel systems.

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Geely Stories, Lotus, Zhejiang Geely Holding Group
Senna Sempre: Lotus Celebrates 35th Anniversary of Ayrton Senna’s First Formula 1 Win

It was 35 years ago, in monsoon conditions, that a determined young Brazilian raced to his first Formula 1 victory and cemented his name in motorsport folklore.

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Geely Auto Group, Geely Stories, PROTON, Zhejiang Geely Holding Group, 浙江吉利控股集团
Creating Greener Factories for a Sustainable Future

Geely strives to push sustainability in all areas, including the manufacturing of its cars. This Earth Day, let’s take a look inside the plants to see how Geely makes its cars in a responsible way and with minimal environmental impact.

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Geely Auto Group, Geely Stories, PROTON, Zhejiang Geely Holding Group, 浙江吉利控股集团
How PROTON Is Stepping Up and Entering the Fight

As the world is increasingly affected by COVID-19 ‘everyday heroes’ are appearing and putting their own safety on the line in order to help others. Amongst these are the people at PROTON, who have entered the battle to provide essential equipment and mobility solutions to frontline staff in their home country of Malaysia.

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Geely Auto Group, Geely Stories, Zhejiang Geely Holding Group, 浙江吉利控股集团
Putting the Customer First in Wuhan

Now that Wuhan has been reopened to the world, its people are slowly beginning to return to an altogether new normality. Geely Auto’s showrooms in the city are back in business but not ‘as usual’, as they create a safe and welcoming shopping experience for their customers.

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Geely Stories, 浙江吉利控股集团
With Persistence, You Can Change the World: A Film by Geely Auto

Can a small group of people make a difference on a global scale? On the Hetao plains of China, the persistence of three generations of indigenous people has proven that the answer to this question is a resounding ‘yes’. 'Planting a Seed of Hope', a short movie created by Geely Auto, takes us on the journey of their struggle in turning a barren landscape into a desert oasis.

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Geely Stories, Zhejiang Geely Holding Group, 浙江吉利控股集团
When Ordinary People Become Extraordinary: Tales from the Front Line During the Epidemic

In 2020, with the outbreak of the new Coronavirus in Wuhan, a huge number of front-line staff fearlessly sprung to action without a thought of person gain - to protect the people they would remain fearless in the face of death.

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Geely Stories
The Tiger is Free – Ten Years of Volvo and Geely Holding

Geely’s acquisition of Volvo almost 10 years ago seemed to some to be an unlikely coupling but turned out to be a match made in heaven. Let’s take a look a back at how Geely proved naysayers wrong and ‘freed the tiger’.

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Geely Stories
Keeping Geely People Safe

Coronavirus has gone from being a local topic, to regional to a national topic – and remains the sole topic at Geely Holding where over 6000 people work in the Group’s global headquarters in Hangzhou, China. To date, Geely has returned to full production with no cases of Coronavirus within Geely showcasing that despite strict measures in place we are working hard to stem the spread of the virus.

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Geely Stories
The Tiger Roars Again

The Malaysian tiger – PROTON – has found a new confidence in its roar over the past two years. Once the pride of Malaysia, the brand fell on hard times after the Asian Financial Crisis and struggled until Geely was selected as its new strategic partner in 2017. Today as part of the Geely family, the Malaysian Tiger is regaining its strength and heading to new heights. 2020 is set to become a record year as PROTON reaches its 35th birthday, and the joint Geely-PROTON plan comes into full swing.

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Geely Stories
Visions of Inspiration – The Women Empowering Geely

They inspire us, they empower us. Today on International Women's Day we celebrate those who are inspiring a new generation of female leadership within Geely.

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Geely Stories
Fu Gong Diaries

Fu Gong – the word that every China based employee was waiting to hear after the extended Chinese New Year. When Coronavirus first appeared in China in mid-January 2020 only a few people would realise that the virus would impact Chinese New Year and Geely’s return to work.

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Geely Stories
Uni3 by Geely – a Peek Behind the Scene of Northern Europe’s Automotive Hub

The Geely Innovation Center in Gothenburg, Sweden, has just opened its first building in what is to become the Uni3 by Geely Campus in 2021 and will eventually be composed of five buildings in a small dedicated cluster. Read about why Geely invested in the Gothenburg region, the thinking behind the campus, and get insight into some of the personal views of Li Shufu, founder and chairman of Zhejiang Geely Holding Group.

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Geely Stories
Lotus Seventy Years and Beyond

It's one of the most recognised names in sports and racing cars. Throughout its seventy year history, the brand stayed true to its roots. Now a part of the Geely family, Lotus looks ahead to the next seventy years.

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Geely Stories
It Takes a Family

During Chinese New Year when the vast majority of Chinese families are busy gathering to celebrate the new year, Geely’s global family came together for one of its most ambitious projects to date – a global procurement program to source medical materials to fight the Coronavirus that is sweeping China.

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Geely Stories
Everyday Heroes – Diaries from Wuhan

On the front lines of the preventing and controlling the coronavirus epidemic in Wuhan are not only the doctors and nurses in the hospital, there are also the volunteer drivers in the CaoCao emergency epidemic prevention and control fleet. Doing their part to help their hometown fight the epidemic, the drivers of the emergency fleet hold themselves at the ready 24 hours a day in order to provide free mobility services to their communities.

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Geely Stories
Electric Cab Change – A Driver Delight

A London black cab driver’s delight with his new electric mount. After launching two years ago, we talk with a London cabbie to hear about his experience with his electric London taxi.

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Geely Stories
Raising Global Design Talents

When the partnership between Geely and PROTON was forged, many wondered the degree to which their daily operations will be affected and how they will be integrated into the larger Geely network. Luckily for PROTON, Geely Executive Vice President of Design, Peter Horbury, prefers to play the role of a guide, nurturing PROTON Design to be all that they could be, with the ultimate aim of taking Malaysian design to the global stage.

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Geely Stories
The Foundation of a Global Enterprise, Creating a Global Architecture

Demystifying Geely’s global development, we talk to CEO of CEVT China Euro Vehicle Technology, a global innovation centre for Geely and the birthplace of the Compact Modular Architecture.

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Super Computers and CAE: The Secret to Geely Speed

Unveiling some of the secrets behind Geely's development speed are Computer Aided Engineering (CAE) experts from CEVT; Sofia Ore, Dag Thuvesen and Anders Werner. In this article they talk about how through the innovative use of super computers and virtual reality, they were able to substantially shorten the lead time in the development process of vehicles within the Geely family.

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Geely Stories
Designing A New Identity for PROTON

Since partnering with Geely, PROTON Design has become part of a global network of studio. With access to more resources than ever, PROTON design chief, Azlan Othman has been entrusted with the task of crafting PROTON's new visual identity, while maintaining the brand's Malaysian heritage.

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Geely Stories
The Geely World of Methanol

Rich in coal, poor in oil, and low on gas, that’s the situation for China today. While burning raw coal is extremely unsustainable, converted into methanol, it becomes a potent clean storage of energy and fuel.  Exploring ways of building a more sustainable mobility ecosystem, Geely has become a leader in methanol fuel technology.

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Geely Stories
A Perfect Match: How Suppliers Benefited From The Geely-PROTON Partnership

Geely's involvement in Malaysia has not only been brand deep through PROTON. The partnership between the two has extended beyond the brand, down to PROTON's suppliers transforming the entire Malaysian automotive manufacturing ecosystem.

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Geely Stories
Li Shufu Education Dream

In 1997, before entering the automotive industry, Geely founded a school. At the time, there was an extreme scarcity of automotive talents in China. If China’s domestic automotive industry had any chance of succeeding, it would need a strong talented workforce to support it.

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Geely Motorsports, Geely Stories
Driving Home the Advantage

At the first event of the season Muller’s Cyan Racing teammate Thed Bjork made motor racing history with the first victory for a Chinese made vehicle in a global motorsport event. On ‘home turf’ so to speak the pressure was on for Cyan Racing to match the Marrakesh achievement.

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Geely Stories
Under the Green Shade, The Saplings Grow

The Green Shade School is like a big tree sheltering budding saplings. Under the shade, these saplings are protected until they're ready to sprout and grow. Helping them along the way, Geely is giving them a bit of "Timely Rain." Since 2017, Geely Holding Group's Li Shufu Public Welfare Foundation has been donating to the school, supporting over 150 girls complete high school.

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Geely Stories
Verification in VR Saving Time and Improving Efficiency

When the ergonomics department at CEVT lacked physical prototypes, they turned to VR and managed to complete a full pilot review in just a few weeks, find out how.

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Geely Stories
Geely: Through Malaysian Eyes

In the early months of 2017, Malaysians woke up to the news that our national carmaker, PROTON, was seeking a foreign strategic partner. Of the three shortlisted candidates, two were established European carmakers while the other was a mysterious Chinese brand that most of us that don’t follow the automotive industry didn’t know anything about.

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Geely Stories
Coventry: Design First

Why Coventry and Geely Design UK are the perfect fit and can benefit from one another

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Geely Stories
The Spirit of the Craftsman

From a single touch he can feel the difference down to the micrometer. Lu Rongliang has been dealing with automotive molds for nearly 30 years. Technical problems that 40-year technical experts from Japan couldn’t figure out, Lu Rongliang solved in two weeks. Processes that industry leaders thought were impossible, Lu Rongliang perfected. How did he become the master of such godly skill?

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Geely Stories
Lotus: The Living One

“It was too much of an opportunity to turn down. It got me back into automotive, with solid backing and a famous brand” says new Lotus Cars CEO Phil Popham. Under Popham, renown British sports car brand Lotus is undergoing a revitalization. At the launch of Lotus's and the world's first pure electric British hypercar, Evija we chat with Phil to see how things are going.

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Geely Stories
Two Years of Geely and Proton: How the Unlikely Couple have Blossomed

It was just over two years ago on 23rd June, 2017, Zhejiang Geely Holding Group signed a definitive agreement with DRB-HICOM of Malaysia to acquire 49.9% of Malaysia’s national car brand, PROTON. The partnership has just had its second anniversary of its flash marriage in Kuala Lumpur. While two years may be a short time, the two partner have made huge strides in working together, paving the way for further success as PROTON aims to deliver on its 10-year plan – to be the number one car brand in Malaysia and top three in the wider ASEAN region.

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Geely Stories
Geely’s Speed on the World Stage

A giant leap forward was achieved for China’s auto manufacturing and motorsports with single victory in a single race. The Lynk & Co Cyan Racing team WTCR victory at Marrakech becomes a new milestone in automotive history with the first Made in China vehicle to win in a global motorsport race.

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Geely Stories
Five Minutes with Dr. Li

PROTON is a company in a hurry to go places and that mindset is embodied by its energetic Chief Executive Office, Dr. Li Chunrong. It’s been 18 months since his arrival at PROTON and vast changes are evident for all to see ranging from a flatter management structure to much-needed improvements at the cafeteria. To get a better understanding of how he has achieved so much in a short space of time, Geely Stories took five minutes of his time to ask Dr. Li about his Malaysian adventure.

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Geely Stories
Where do you start when all you have is a vision?

How do you turn an idea into a physical object and how do you design without guidelines, strategy documents, marketing plans or demographic information? Just over five years ago, we were faced with a unique opportunity.

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Geely Stories
Geely’s UK Commitment

British manufacturing benefits from Geely’s forward looking international thinking

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