How does Lotus attract drivers in new markets? We find out more from the Regional Director for China and APAC about how the brand wins over car enthusiasts around the world.

While the prestigious motorsports brand Lotus has over 70 years of history in developing high performance vehicles for both the racetrack and the road, in some areas of the world it is still relatively unknown to the average consumer. Let’s find out how the brand positions itself, from the start, as being “For the Drivers” and what it does to win over performance car enthusiasts.

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