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Media Center / Tropicalisation

Tag Archive: Tropicalisation

Making a Car Ready for Malaysia: The Tropicalisation of the X70

August 25, 2020 | Geely Stories, PROTON, Zhejiang Geely Holding Group

What does it mean to 'tropicalise' a car? It takes a lot to ensure any car is suitable for the local market, especially a country that is ‘hot all year with plenty of rain’. We look at how Proton made the X70 perfectly suited to Malaysia.

LocalisationMalaysiaTropicalisation
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