We speak with Lynk & Co about how to create a brand that resonates with the younger generation and develops alongside the young consumer market.
The world doesn’t need another car brand, but we need a new way to approach this industry.
In this new episode, we will be sharing with you how Geely perceives the Chinese consumer market in this ever-changing era and how its brands have developed through the years to stay relevant and attractive to consumers.
We talked with Flynn Chen, a Senior Director from Lynk & Co Brand and Marketing, about how the young Lynk & Co brand appeals to the consumers of China and beyond.
You can find other episodes of Geely Unfold here.