Geely's involvement in Malaysia has not only been brand deep through PROTON. The partnership between the two has extended beyond the brand, down to PROTON's suppliers transforming the entire Malaysian automotive manufacturing ecosystem.
In 1997, before entering the automotive industry, Geely founded a school. At the time, there was an extreme scarcity of automotive talents in China. If China’s domestic automotive industry had any chance of succeeding, it would need a strong talented workforce to support it.
At the first event of the season Muller’s Cyan Racing teammate Thed Bjork made motor racing history with the first victory for a Chinese made vehicle in a global motorsport event. On ‘home turf’ so to speak the pressure was on for Cyan Racing to match the Marrakesh achievement.
The Green Shade School is like a big tree sheltering budding saplings. Under the shade, these saplings are protected until they're ready to sprout and grow. Helping them along the way, Geely is giving them a bit of "Timely Rain." Since 2017, Geely Holding Group's Li Shufu Public Welfare Foundation has been donating to the school, supporting over 150 girls complete high school.
When the ergonomics department at CEVT lacked physical prototypes, they turned to VR and managed to complete a full pilot review in just a few weeks, find out how.
In the early months of 2017, Malaysians woke up to the news that our national carmaker, PROTON, was seeking a foreign strategic partner. Of the three shortlisted candidates, two were established European carmakers while the other was a mysterious Chinese brand that most of us that don’t follow the automotive industry didn’t know anything about.
Why Coventry and Geely Design UK are the perfect fit and can benefit from one another
From a single touch he can feel the difference down to the micrometer. Lu Rongliang has been dealing with automotive molds for nearly 30 years. Technical problems that 40-year technical experts from Japan couldn’t figure out, Lu Rongliang solved in two weeks. Processes that industry leaders thought were impossible, Lu Rongliang perfected. How did he become the master of such godly skill?
“It was too much of an opportunity to turn down. It got me back into automotive, with solid backing and a famous brand” says new Lotus Cars CEO Phil Popham. Under Popham, renown British sports car brand Lotus is undergoing a revitalization. At the launch of Lotus's and the world's first pure electric British hypercar, Evija we chat with Phil to see how things are going.
It was just over two years ago on 23rd June, 2017, Zhejiang Geely Holding Group signed a definitive agreement with DRB-HICOM of Malaysia to acquire 49.9% of Malaysia’s national car brand, PROTON. The partnership has just had its second anniversary of its flash marriage in Kuala Lumpur. While two years may be a short time, the two partner have made huge strides in working together, paving the way for further success as PROTON aims to deliver on its 10-year plan – to be the number one car brand in Malaysia and top three in the wider ASEAN region.
