366 days after launching its flagship product under joint ownership between Zhejiang Geely Holding Group (“Geely”) and DRB-HICOM, PROTON Holdings Berhad (“Proton”) have begun domestic production of Malaysia’s fastest selling SUV, the Proton X70, at its dedicated production facility in Tanjung Malim, Malaysia.
A joined venture was signed between Proton Edar Sdn. Bhd., the sales and marketing arm of PROTON Holdings (“PROTON”), ECARX (Hubei) Technology Co. Ltd. (“ECARX”), a connectivity company invested by Zhejiang Geely Holding Group, (“ZGH”) and Altel Communications Sdn. Bhd. (“Altel”), a Malaysian-based telecommunications services provider. The three-way joint venture aims to establish a car connectivity R&D centre in Malaysia that will serve both the Malaysian market, as well as the greater ASEAN region. Shareholding of the company will be split accordingly between the three parties while key management personnel will be appointed in due course. In terms of staff, the joint venture company aims to aggressively recruit local talents.
At the second Belt and Road Forum for International Cooperation held in Beijing, Malaysia’s Prime Minister Dr. Mahathir witnessed the exchange of agreements between Malaysia’s national carmaker PROTON with Pakistan’s Al-Haj Automotive Group to build a new complete knock-down kit assembly plant in Karachi, Pakistan and an exchange of agreements between PROTON and China Construction Bank in which PROTON will receive a 1.88 Billion MYR (3.1 Billion RMB) loan for further R&D and infrastructure development.
PROTON, the leading automotive brand in Malaysia, has launched its flagship SUV, the Proton X70, at an official launch event in Kuala Lumpur. The X70 SUV is the first vehicle released as a result of the collaboration between Geely Auto and PROTON since Zhejiang Geely Holding Group (“Geely Holding”) became the minority shareholder in the Malaysian car brand.
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