A joined venture was signed between Proton Edar Sdn. Bhd., the sales and marketing arm of PROTON Holdings (“PROTON”), ECARX (Hubei) Technology Co. Ltd. (“ECARX”), a connectivity company invested by Zhejiang Geely Holding Group, (“ZGH”) and Altel Communications Sdn. Bhd. (“Altel”), a Malaysian-based telecommunications services provider.
The three-way joint venture aims to establish a car connectivity R&D centre in Malaysia that will serve both the Malaysian market, as well as the greater ASEAN region. Shareholding of the company will be split accordingly between the three parties while key management personnel will be appointed in due course. In terms of staff, the joint venture company aims to aggressively recruit local talents.