From a single touch he can feel the difference down to the micrometer. Lu Rongliang has been dealing with automotive molds for nearly 30 years. Technical problems that 40-year technical experts from Japan couldn’t figure out, Lu Rongliang solved in two weeks. Processes that industry leaders thought were impossible, Lu Rongliang perfected. How did he become the master of such godly skill?
“It was too much of an opportunity to turn down. It got me back into automotive, with solid backing and a famous brand” says new Lotus Cars CEO Phil Popham. Under Popham, renown British sports car brand Lotus is undergoing a revitalization. At the launch of Lotus's and the world's first pure electric British hypercar, Evija we chat with Phil to see how things are going.
It was just over two years ago on 23rd June, 2017, Zhejiang Geely Holding Group signed a definitive agreement with DRB-HICOM of Malaysia to acquire 49.9% of Malaysia’s national car brand, PROTON. The partnership has just had its second anniversary of its flash marriage in Kuala Lumpur. While two years may be a short time, the two partner have made huge strides in working together, paving the way for further success as PROTON aims to deliver on its 10-year plan – to be the number one car brand in Malaysia and top three in the wider ASEAN region.
A giant leap forward was achieved for China’s auto manufacturing and motorsports with single victory in a single race. The Lynk & Co Cyan Racing team WTCR victory at Marrakech becomes a new milestone in automotive history with the first Made in China vehicle to win in a global motorsport race.
PROTON is a company in a hurry to go places and that mindset is embodied by its energetic Chief Executive Office, Dr. Li Chunrong. It’s been 18 months since his arrival at PROTON and vast changes are evident for all to see ranging from a flatter management structure to much-needed improvements at the cafeteria. To get a better understanding of how he has achieved so much in a short space of time, Geely Stories took five minutes of his time to ask Dr. Li about his Malaysian adventure.
How do you turn an idea into a physical object and how do you design without guidelines, strategy documents, marketing plans or demographic information? Just over five years ago, we were faced with a unique opportunity.