The Creator of Icons

July 14, 2020 | Geely Design, Geely Stories

“If you don’t define yourself, you will be defined by others.” For nearly half a century, one man has helped to develop the distinctive identities of world renowned auto brands. Peter Horbury, Executive Vice President of Design at Geely Auto Group has been reinventing the identity of Geely Auto and its family of brands since 2011.